MOONFRUITS - LE MAIRE
Moonfruits put out a concept album based around a fictional town they created. I was really interested in getting involved because the art and concept of the town sparked so many video ideas.
We shot the majority of this first video at a bar here in Ottawa called Belmont. It's interior served the aesthetic well and Alex and Cait (band members) frequent the establishment. For the exteriors we found a street across the border in Gatineau. It gave me a good starting point and then I redesigned the outside of the bar in Photoshop/After Effects. The final touch was animating the birds that live in their fictional town and having them interact with the band.